STRATEGY SYSTEMS STRUCTURE

As an entrepreneur and business builder, it's not uncommon to lose your voice.

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

Here are a...

Want to know a fun fact?

Back in the day, I was a food blogger. That was where I learned how to use digital media. It was a trial-by-error kind of thing, but because I have always been super curious, I was eager to discover and understand how this world worked.

Being a trailblazer is a fun trail to be on. And because of that, I was a beta tester for both Instagram and Pinterest. So much has changed since then. But one thing we know for sure is that social media (love it or hate it), it's not going anywhere.

In the beginning, as a food blogger, Pinterest was a great vehicle to build community, drive traffic to my blog and recipes, as well as be inspired by all the amazing content and information that that platform shared.

As I pivoted more into consulting and showing others how they could not only strategize, but monetize their gifts, talents, and expertise, I used Pinterest less and less.

My identity was dormant and in Q4 of 2022, I wanted to change that....