STRATEGY SYSTEMS STRUCTURE

"Our goals can only be reached through the vehicle of a plan. There is no other route to success."
~ PABLO PICASSO

034 | Five Stages to Success: Define, Create, Scale, Habits, Automate

 

 

Have you ever thought about the “cost” of doing business?

The financial, physical, and mental cost of it all?

After reading that 90% of new businesses fail and 10% of those fail within the first year and 45% of them within the first 2 years, I started asking myself, why?

 

So many reasons:

burning through money
lack of research
bad partnerships
ineffective marketing
not being an expert in their niche

 

With entrepreneurship among women, specifically, women like us on the rise - that’s a lot of people giving up. 


In this week's episode of The Power of the Pivot, I share my perspective on the five stages of building a business and how those stages can help you keep going even when you feel like giving up. 

As an artisan, creative, and visionary shiny object syndrome can distract you and take you off course on the road to your dreams. A lack of a clear vision, plan, strategy, and systems can also lead to failure.

  

Here are a few...

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032 | Why it's Important to be Flexible and Prioritize Yourself

 

I was conversing the other day with a client and she asked me if she was the only one whose emotions waffled as much as hers.

 

And the answer was NO!

 

None of us are robots, even though the chatter and obsession around AI might be telling us differently. 

 

You’re human and your emotions will fluctuate from day to day if not from hour to hour.

 

In my groups, we call those down times “being under the covers.” Which gives everyone permission to feel the way they need to feel at that exact moment.

 

In this week’s episode of The Power of the Pivot podcast, I talk about those ups and downs and why now is a good time to reevaluate your intentions.

 

There’s always a lot of pressure surrounding those first-of-the-year aspirations or goals. Yet, you and I both know that 9 times out of 10, those ideas or dreams fall flat.

 

The reason why they do is because they are just words or ideas on a page. They lack a plan and...

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#131 Let's Brand You - A Live Workshop

It has become clearer with each conversation that I have that we are all craving connection, conversation, and community.


Feeling alone and lonely is affecting our happiness and our well-being. 
 
Because of that, my friend and lifestyle and brand photographer, Sheryl Wachtel, and I are creating a modern way to gather, focusing on building on the skills, knowledge, talent, and expertise you already have and re-packaging them. 
 
Introducing, Let’s Brand You, an intimate group experience designed to improve your relationship with you. 
 
Whether you want to build confidence, new connections, or gain a fresh perspective, you will walk away feeling transformed and energized.
 
You’re one of a kind - from your personality to your process - let’s tell your story!
 
What it is:
A four-hour, in-person gathering, where you will uncover a fresh perspective on how you present yourself to the world.
 When you leave you will walk...
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030 | Success with LinkedIn: Monetizing Your Expertise & Ideas

 

In a recent Shopify survey of 1532 parents (62% = mothers), one in six indicated that they are very interested in entrepreneurship.

That’s a lot of women running around like a chicken with their heads cut off. A.K.A. not knowing how or where to start.

If I was in a room with them, I would encourage each and every one of them to start by using free resources like LinkedIn.

In this episode of Get Your Shit Together, I share the value of LinkedIn and why it’s not just a place for professionals. I also share a success story of a client who updated her LinkedIn profile and received two paid consulting gigs within 48 hours. This transformation proves the value of the platform. 

LinkedIn is not just a place to share your resume. It’s also a place to virtually network, highlight your backstory, upload your offers, programs, and services, and get your people to “recommend” you which is no different than a testimonial or case study on one’s website.

If...

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029 | From Trauma to Triumph: Pivoting Toward a More Fulfilling Life

 

In my community, the topic of “self-love” comes up a lot.

 

As women of what I like to call the “what’s next generation,” who crave life beyond ambition, struggle to feel worthy and deserving of this. These feelings of not being enough didn’t just pop up out of nowhere. 

 

They have been buried for a long time. Due to certain life circumstances; empty nesting, change in relationship status(divorce/death), and or examining one’s legacy and the “what’s my purpose” question - women our age are in a state of rediscovering who they are.

 

In this week’s episode, I talk to Gina Leago, an x-trial lawyer, turned spiritual psychologist, who shares her story of trauma, resilience, and the importance of self-love. She dives deep into examining our triggers, and identifying them so everyone has a chance to move toward healing and growth. 

 

As moms, daughters, sisters, and strong women,...

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028 From Merch to Mini-Courses: A Marketing Strategy Shift

 


Are you convinced that your offer, product, or services are the end all be all? But for some reason, no one is buying what you are selling.

Good news! You are not alone!

How you convey your messaging will be the difference between building a 5-figure business and a 7-figure business.


As a solopreneur and a one-woman show, uncovering that secret sauce can be challenging. And in my experience, it doesn't really start to happen and come alive until you commit to investing in yourself. Either by hiring a coach, joining a mastermind, or surrounding yourself with people who want what you want.

That investment can be a scary and daunting one. I can still remember the first time I plopped down a few K to get the help I needed.


It was uncomfortable until I started seeing and feeling the transformation. That was "game over." Everything shifted from that moment on.


If you are not quite there yet, today's episode offers 5 tips to not only help you reframe your messaging but will also show you...

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027 Sisterhood and Inspiration - Learning from one another

 

Are you thinking about reinventing yourself, {{ first_name }}?

 

Thinking about reinventing oneself after 50 is one thing. Taking action with enthusiasm and determination is another. 

 

My client, Heather Hartt did just that!

 

After spending her young adult years as a copywriter in advertising, an editor at the Hollywood Reporter, and then an on-air host for Entertainment Television, Heather took a brief pause to raise her kids.

 

She quickly became restless and struggled with her “what’s next.”

 

But then her kids did the unthinkable! They inspired her and began her next career as a successfully published children’s book author.

 

7 books later with 4 more on the way, Heather talks candidly this week as my guest on the podcast about her choices, and how today she is merging all of the above into teaching others how to do what she did. 

Heather shares with you how taking time and making the investment in hiring a coach,...

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026 Be Your Own North Star

 

Fun fact;  most women over 70 don’t feel old.

I do believe that that is a testament to how valuable, knowledgeable, and strong you actually are.


As a woman who is part of the what’s next generation and seeking life beyond ambition, starting over or starting something new is never easy.

It takes time, patience, and most importantly, the willingness to see it through the highs and the lows. 

 

Being bold and having the confidence to say I am going to launch the business, the product, or the service is the first step. Building and executing it is a whole different set of challenges.


And because of that, most of these highly creative, educated, and industrious women are putting their trust in others to carry out their dreams. 


In this week’s episode of Get Your Shit Together, I am sharing with you the importance of tapping into your gut so that you can trust yourself before trusting others. 


Learning to do the “thing” which can be as...

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025 How to start a business at 55 with Stacy Valner

 

The top three ingredients for building a business in your 50s are:


curiosity
tenacity
fearlessness


That's the exact recipe Stacy Valner used to start a brand new business, from scratch at the age of 55.


Stacy is a mother of four, wife, founder of PHASE ONE, a non-profit dedicated to supporting ground-breaking Phase I + Phase II clinical cancer research, and now entrepreneur and CEO of the luxury brand, Meadow.


Over the past 20+ years, Stacy has filled her cup by raising millions of dollars through her foundation. It gave her a sense of purpose and it's where she learned to build her support system.


But when her 4th child left for college she got a little antsy. She was craving something new and maybe even a bit more feminine, creative, and pretty.


Sound familiar?


Then March 2020 happened and her "empty nesting" travel plans were no longer an option.


She was missing the luxuries that only a hotel room can bring and thought to herself, how can I bring that feeling into my home?


So, her...

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24 Life Beyond Ambition - How To Monetize Your Mission

 

Women in their 50s are coming to terms with their mortality, and their legacy, and thinking about “what do I want to be when I grow up?”


Have you ever found yourself uttering these words inside your head:


What's truly in my heart?
What's my purpose?
Is there more for me?
What's next, if in fact anything?


So many of you have made decisions that didn’t always put you first. And because of that, you are redefining life as you knew it. 

 

And because of that, you are feeling a bit stuck, maybe a little lost, and questioning if is there Life Beyond Ambition.

 

If you are at a crossroads and struggling with your life’s purpose, today's episode is for you. 

 

I will be sharing with you how to identify your inner voice, share what you already know, and how you can monetize your mission. 

 

Being a part of this exclusive club, what I like to call “the what’s next generation,” is a special place to be. You have raised...

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