Have you ever found yourself chasing a shiny object and then stopping yourself before you went down that rabbit hole?

It's so easy to get caught up in all that noise, especially as a creative, solopreneur, and business builder.

And it's even easier when you are surrounded by a group of like-minded humans (a.k.a. one of my masterminds) who were all plotting and planning a strategy around their black Friday offerings. But after two weeks of marinating what this could look like, I realized that I have never ever bought anything on black Friday. I was struggling with offering something that simply did not align with the how and the who I want to collaborate.

Instead of following the leader, I made a decision to stay with my integrity and scrap the whole idea.

It's not just the offer itself. The hoops I would have needed to jump through in order to unhinge that idea would have amassed about 40 hours' worth of behind-the-scenes work.

And when I...